JIMMYS KILLER PRAWNS Info

Jimmy's Killer Prawns began in 1991 in an old mining house in the CBD of Germiston. The concept was an instant hit and soon people were coming from far and wide for the unique taste of JIMMY’S KILLER PRAWNS. The strategy was to bring down the cost of prawns, traditionally regarded as a luxury item to be eaten on special occasions, to a level that allowed them to be eaten more regularly. A superb quality product backed by outstanding service in a venue that was conducive to relaxed sociable eating. The menu had a limited number of items, all of the highest quality backed by daily specials. This success gave support to the notion that the motivation for eating in a restaurant is far greater then simply fulfilling a need for food. It is a means of putting the pressure of the day behind oneself, a social and relationship building exercise and a form of entertainment. It is these needs which Jimmy's Killer Prawns addresses. Although over the years Jimmy’s Killer Prawns has changed and adapted itself to continually changing market needs it constantly remains true to the original concept of an exceptional product priced at a level which delivers true value to its customers. Today "Jimmy's Killer Prawns" consists of a number of extremely successful outlets.